Martial arts and gym digital and social media marketing for growth

Martial arts and gym digital and social media marketing for growth

We’ve helped gyms and martial arts schools get more members by using our digital and social media marketing strategies.

We were approach by a new local Brazilian Jiu-Jitsu gym owner seeking to get new members to register their interest to the gym before it opened. The time frame we were given was 3 months. After speaking at length and learning all we could about their business model and Brazilian Jiu-Jitsu, we presented our digital and social media marketing strategy.

Below are the areas we focused on.

Instagram Marketing

We created their Instagram business account making sure all relevant information was included. We followed all local Brazilian Jiu-Jitsu gyms that are part of this global franchise both locally and internationally.

Note: The goal was not to gain “likes” the goal is to gain local interest from a targeted audience and convert them to new enquiries that then turned into new members. Our client understood that #LikesDontEqualSales 

You may be interested in our Instagram Post Checklist

Facebook Marketing

Similar to Instagram, we set up their Facebook Business Page and linked both Facebook and Instagram accounts. With their Facebook account we went one step further and created a Private Facebook Group for future students.


Google Marketing

A digital marketing strategy is incomplete without adding a Google My Business Page to the plan. We set up their My Business page which is Free and a great way to get reviews and testimonials. Part of the setting up a Google My Business Account is requesting verification. This is done by requesting a verification code which is sent out via the post in the form of a postcard. Once the account was verified, we were able to make edits such as opening hours, add logos and images.

Social Media Marketing Content

Because this gym was a franchise the content we could create and share on social media had to be curated in a certain way and certain images could not be used. So we set out with the brief in mind and began the process of creating 30 days worth of content in preparation to begin sharing it on all social media platforms.

Digital Marketing and Customer Service

The content posting schedule we outlined in our marketing strategy included posting 5 times per week. Monday to Friday. We responded and replied to all comments on all platforms and also posted on Google My Business Page. Additionally, we also included our Customer Service. This meant,  that all DM (Direct Messages) or online enquiries were attended to 7 days per week. This allowed the gym owner to continue to focus on completing the gym refurbishment, all admin and setting up of the gym.

New gyms enquiries and students memberships

Within the first 30 days we received over 50 DM’s on Instagram and 15 Facebook enquiries. This lead to 10 Free Trials being taken up.

In the second month both Facebook and Instagram accounts had grown well over 500 followers and the enquiries and DM’s continued. People were interested about the Free Trials, time tables and Membership costs.

By the third month and two weeks before opening, the gym had secured 50 new paid members, and 20 Free Trials were booked in.


UGC – User Generated Content & Check Ins

Another important part of our digital and social media marketing strategy was asking members for two things. Their content and their participation in “Ckecking In” to the gym.

Both these allowed the gym to gain more reach, engagement and ultimately more members.

Note: we have worked with Jeremy, who owns and operated Gracie Barra Wetherill Park & Gracie Barra Castle Hill for well over 3 years. We’ve helped his first gym, Wetherill Park succeed to a level that he then opened his Castle Hill gym in the midst of Covid-19.

If you want to Grow your gym or martial arts school with digital and social media marketing, we’d be more than happy to work with you.

You can contact us here

View our full range of marketing services that are tailored specifically for your business.

Website Design

Search Engine Optimisation

Social Media Marketing 

To see samples of our work visit our Projects page here.

How much you should invest in marketing

How much you should invest in marketing

How much you should invest in marketing? It’s critical that you have a marketing plan that includes social media & search engine optimisation.

We came across this great article published on, written by Michelle Gamble and we’ve decided to share the key take aways. how much should you invest or what’s left over once all your other business expenses are covered.

What every business should invest in regardless of what stage your business is at, it’s critical that you have a marketing plan and also strong branding.

Strategy and skills

Whether you create your own marketing plan or hire an expert to help you, you are less likely to waste precious marketing dollars if you’ve researched the various options, the costs involved and likely results.  You’ll also be more successful if you have an experienced marketer to implement your plan.  Whether you hire internally or outsource, you need to ensure that your plan gets executed and executed well.

A great first impression

Creating a strong first impression both online and offline is critical. Your brand says a lot about your business and is the first chance you have to “engage” your target market.

Poorly designed logo and website can make it impossible for you to attract new customers.

What you can expect for what you spend

Before you set your mind on how much money you’re willing to invest to grow your business, let me show you how far your budget will get you in the real world:

  • less than $2000 – are you really serious about being in business?

With this budget, maybe you need to rethink whether you believe in your business? it’s very difficult to get anything for less than $2000. If you are not willing to invest at least this amount you need to question how much faith you have in your business and your commitment to grow.

  • $2000 – you better be a marketing ninja yourself and have a lot of time on your hands.

You’ll need some considerable marketing, design and technical skills yourself.

$2000 might get you:

– some business cards without search engine optimisation.

– marketing smarts and online skills to achieve much from a budget of this size.

  • $2000 – $5000 – enough to get you looking good but not the eyeballs to appreciate it.

A budget of $2000 – $5000 will get you noticed.  a budget of this size will get you:

– a cheap corporate identity

– a simple brochure-style website

– search, and a fair amount of time to manage the marketing yourself.

  • $5000 – $10,000 – a small amount of advertising and a good set-up for building and communicating to your database

A budget of this size will get you some smart marketing tools and a little left over to test some advertising:

– Perhaps a more complex website. one with perhaps a good content management system and customer relationship management (crm) system.

– Search engine optimisation and limited search engine marketing which you would need to manage yourself

– Some consulting help to assist with product development, low cost marketing ideas and pr and marketing coaching

– A social media presence and perhaps a small amount of money to test some social media advertising.

a small budget should be focussed on investing in some good web-based online marketing tools and some expert help on low cost marketing.

  • $10,000 – $20,000 – you can start testing some advertising tactics

some smart marketing tools and a very limited amount of marketing.

  • $20,000 – $50,000 – you can get start to run some focused consistent marketing campaigns

some smart marketing tools and some co run a marketing campaign in one medium.

  • $50,000 – $100,000 – you’re serious about growth and gaining strong brand awareness and value for your investments.

Michelle Gamble has helped hundreds of SME’s get smarter marketing. Michelle helps businesses find more effective ways to grow their brands and businesses.

This article was first published by – read it in full here.

Increase your online visibility, reach and engagement with2 Sons Marketing.

Want to get more reviews for your business online, while also getting found by more customers? It’s time speak with about your website, search engine optimisation or social media marketing. You can contact us here

View our full range or services that are atilored specifically for your business.

Website Design

Search Engine Optimisation

Social Media Marketing 

To see samples of our work visit our Projects page here.