Instagram Business Boost Discovery with Map Search Tool

Instagram Business Boost Discovery with Map Search Tool

Instagram has launched a live test of a new feature called ‘Map Search’ in Australia and New Zealand, which enables users to discover businesses and locations of interest on the in-app map, and find info on each listed business, as well as post public posts tagged with that location..

By tapping on the map icon at the top right of the Discover tab. That then connects through to the new Map Search experience, which highlights cafes and restaurants primarily, but also shops, entertainment venues and more.

You can see in the last frame above that when you tap on one of the new location markers, it then expands and displays more information about that place. For businesses, that includes hours of operation, address and price info, as well as connection through to their IG profile, and a grid display of public posts tagged at that location.

Though none of the businesses I looked through actually had pricing info displayed as yet. I assume that this will be built into Instagram business profiles, providing an option for brands to choose their price listing in the display, which, for restaurants, could be an average estimate per meal, and for entertainment venues, a ticket price.

It’s an interesting addition, providing more direct connection between Instagram and businesses, which is an element that Instagram’s increasingly seeking to emphasize, via tools like in-stream shops and new promotion options. Instagram says that more than 200 million businesses use Instagram each month, while 90% of its users follow at least one business, and as such, streamlining that connection works in alignment with both usage habits and increased business demand.

It’s also similar to Snapchat’s advancing map tool, which also now displays business info in the same way.

Snap added ‘My Places’ to its Map back in July, which highlights popular businesses, as well as places that you’ve previously visited, on the map display. That increasing utility may have pushed Instagram to update its own listings, with the new Map Search offering similar functionality in terms of business discovery and detail.  

Also, another helpful addition – the return of Location Stories.

As you can see here, where public Stories have been shared using a location tag, they’ll now also show up on the map display, with a rounded image (instead of a square) and the colored Stories ring. Tap on that and you’ll be able to search through public Stories from specific locations, and you can drag the map around to check out Location Stories from across the globe.

Instagram removed Location Stories in October last year, seemingly as part of the platform’s temporary pre-election changes in the US, which were designed to limit the spread of misinformation. After 10 months absence, it seemed that they were likely gone for good, but now, in this new iteration of the Instagram Map, you can view Stories by location once again, which has been a much-requested reinstatement among users.

That’ll no doubt pique more interest in the new update. There’s no word on a planned full roll-out as yet, but the option will reportedly be tested in more regions over time.  

If you need some help with your Instagram or want to discuss how we can help with your Instagram strategy, you can contact us here.

It’s up to us to stay on top of the rapidly changing trends, and remember that ultimately, the goal of social media marketing is to deliver the best metrics, engagement and reach. If you keep that goal in mind with your social media strategy, you’ll see great results.

*The above original article can be found on SocialMediaToday

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Instagram Post Checklist

Instagram Post Checklist

Use our checklist before you post to Instagram.

There are a few things to keep in mind before you rush to post on Instagram.

Yes, it does require a little planning, but if you use our Instagram Post Checklist each of your new Instagram post will not be wasted.

1. Make sure you use a great quality image, we prefer to use high definition images. No one likes an image that appears blurry or out of focus, unless that’s what you were going for.

2. Always Tag your location. This is especially important if your business is a bricks and mortar business. Tag your “actual business” location, and it doesn’t hurt to occassionaly Tag your city or suburb.

3. Captions. You can read how to write an awesome, converting caption on the internet. But what we’ve found is that captions that include emojis do better than those without. 😀

4. Instagram allows us to use up to 30 hashtags per post. We recommend adding your specific hashtags (i.e 6 hashtags –  include them in your caption)  then add the remaining hashtags in the first comment. (you can do this straight after you post)

5. If you’re a business you need a Call To Action – CTA. A CTA is a prompt to get your Instagram community to do something after seeing your post. For example if you sell a product, you’re CTA could be, “Visit our website for our full range of xyz…” “Link in our Bio”.

Note: Add the CTA at the bottom of your caption. It should be the last thing the user reads.

6. Adding ALT Text to your post. This is something many Instagram business accounts either forget or neglect. The Instagram ALT text is an opportunity for you describe your post. This helps Instagram’s algorithm and will help your post reach a larger audience.

Increase your online visibility, reach and engagement with2 Sons Marketing.
Want to get more reviews for your business online, while also getting found by more customers? It’s time speak with about your website, search engine optimisation or social media marketing. You can contact us here

View our full range or services that are tailored specifically for your business.

Website Design

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To see samples of our work visit our Projects page here.

12 reasons why small business fail at social media

12 reasons why small business fail at social media

12 reasons why small business fail at social media. Yes, you can manage your own business social media accounts… if you have time!

But you don’t! here’s why.

Most, if not all business owners work extremely long hours. They wear many hats during their work day; owner, employer, cleaner, customer service manager, booking agent, accountant, banker, and that’s just during business hours.

After hours may look like this; parent, partner, friend, chef, teacher and maid.

So although you could, if you wanted to, manage your own social media instead of outsourcing it – you don’t because you don’t have the time to do these 12 things!

1. Curating

depending on the type of content you share on social media, curating can take up a lot of your time. discovering and new content from others takes time to source, read and understand.

2. Crafting

now that you have found new content to share, you need to work out how to share it. how to reword or recreate the content for your audience can be tricky, but does get easier the more you practice it.

3. Posting

this part can get tedious quite quickly. logging on to each social media network and posting on a regular basis sounds easy, but if you are posting three times per day on two or more networks you could lose quality time on your business.

4. Scheduling

the next step from posting is scheduling. this means writing your updates ahead of time and having the content ready to share on your social media networks. depending how far ahead you like to plan will determine how much of the your day you spend scheduling.

5. Measuring

Once all your updates or posts go live you can look at the metrics for each post. How many clicks, how many likes, or how many shares? you will need to know what metrics are important to you before you begin.

6. Analysing

From your metrics you can now look even closer and make decisions or change your strategy for the future. simple changes to consider, is the time of the post or update. by measuring and analysing frequently you can see what and why certain things are working.

7. Responding

People like to deal with people and as we have said in the past, Social is Human. you must dedicate at least some part of your day to respond to your audience.

8. Listening

You will also need to time to listen to the conversations on social media about your business/brand. If you use Twitter you can use the “mentions” tool and gauge how many times you get mentioned.

9. Engaging

This is the part you get to engage your community and other accounts. use chats or comments, like, follow or retweet content from others.

10. Helping

From time to time others will come to you with problems or questions. if you are the customer service guru, you will have to respond. it’s best to respond in real time, as it happens.

11. Planning

You will need a social media plan. Without it you could be wasting your time. look at short, mid and long term objectives.

12. Testing

Testing times, content, networks. we have read many articles and listened to many “social media gurus” and at the end of the day, no one has the magic bullet! you need to test all your ideas and see how they work for your business. testing involves the other 11 tasks on this list and it is as important as the rest.

Related article: 7 ways to grow your Instagram following

 

Increase your online visibility, reach and engagement with2 Sons Marketing.
Want to get more reviews for your business online, while also getting found by more customers? It’s time speak with about your website, search engine optimisation or social media marketing. You can contact us here

View our full range or services that are tailored specifically for your business.

Website Design

Search Engine Optimisation

Social Media Marketing 

To see samples of our work visit our Projects page here.

7 ways to grow your Instagram following

7 ways to grow your Instagram following

7 ways to grow your Instagram following. If you’re looking for ways to build your Instagram following, these 7 tips are for you!

Instagram is the social platform of the moment, with more and more brands now looking to get in on the Insta trend, and boost their digital presence.

Some of them are a little easier said than done (“become verified” you say? I’ll just go do that), they are worth considering in your process, and working towards to further your efforts.

Check out these 7 Instagram tips.

1. Post User Generated Ccontent – UGC can generate 7x the engagement

 

2. Use a content calendar – get your content planned and schedule your post for peak times

 

3. Research and use relevant hashtags – avoid hashtags like #love #like4like                Note:  #LikesDontEqualSales

 

4. Write compelling and relevant captions – ask questions, use emojis and add a CTA (call to action)

 

5. Create Instam Stories – they’re fun and the content ideas are #InstaStories

 

6. Get blue ticked – verified… if you can! it will definitely help your “authority” status #instafamous

 

7. Use Instagram insights – the numbers don’t lie and it’s good to know what is working and what is not! reach, clicks, followers and likes. . . it’s all there.

Join 2 Sons Marketing on Instagram Instagram.com/2sonsmarketing

 

Increase your online visibility, reach and engagement with2 Sons Marketing.
Want to get more reviews for your business online, while also getting found by more customers? It’s time speak with about your website, search engine optimisation or social media marketing. You can contact us here

View our full range or services that are tailored specifically for your business.

Website Design

Search Engine Optimisation

Social Media Marketing 

To see samples of our work visit our Projects page here.