One Page Website: Why use a single page website.
When creating a website, many web designers and businesses are following the one-page trend. Why? They work and they’re simple, clean and if custom designed, are very impressive. In our guide, we’ll explain why and how to create a one-page website for your business.
How to create a one-page website
- Devise a plan for your content
- Choose a website look or appearance
- Break up your content into sections
- Add auto scroll
- Make it easier for users to scroll through your website
- Add a strong CTA
- Include a detailed footer
- Add your social media accounts
- Keep SEO in mind
- Make your website mobile-friendly
1. Devise a plan for your content
Once you’ve decided that a one page website is the right fit for you, then you can get started with crafting your beautiful one-page website. When building a website from scratch, you first need to lay out all of your content strategically. Creating a one-page website is the perfect opportunity to control the order in which your site is viewed, so make sure that it’s logical and intuitive.
Begin with a hierarchy where you imagine your visitors’ journey through your site. They first need to be enticed by the main message that you want to convey from the get-go – in other words, what you want to place ‘above the fold’ (i.e., what a viewer sees before scrolling down your website).
For every website, you’ll need an ‘About’ section and a dedicated area to display your contact information. What comes in between can include your offering, a CTA (call-to-action) button, a meet the team, services and products, testimonials, FAQ section, and a photo gallery – depending on what information you want and need to provide.
Prioritise the order of your content as this will prove extremely important later on. Also, remove any extraneous information. When it comes to words, less is more here if you want to form a strong design. Overall, strive to keep things as organised and simple as possible.
2. Choose your website look
Once you’ve devised a plan for your content, you’ll need to give your designer some samples of how you want the website to look. Consider the layout you’d like or elements you want included.
You might consider a template that can be customised for your business.
There are hundreds of fully-customisable one-page website templates The fantastic thing about templates is that you can change everything from the header right down to the footer, to customise and make it completely yours.
3. Break up your content into sections
When designing a one page website it’s important to place your content in some logical order. Things to consider are:
- What will be your header?
- What will your into or about us say?
- Will you have images of products or services?
- Will you cave a “click to call” button?
- Which social media accounts will you link?
- How much information do you want to capture in your “Contact” form?
4. Make it easier for users to scroll through your website
In the long format of a one-page website, users may become so consumed with your site that they find themselves scrolling and scrolling.
To provide your site visitors with a hassle-free experience, simply add a back to top button to allow them to reach the beginning of your website with just one click. This button remains in a fixed position on your website so that it’s visible when a visitor gets to the bottom of the page on desktops and mobile devices.
5. Add a strong CTA – Call To Action
When all of your content is in one place, there needs to be something that grabs the user’s attention to your main goal – whether that be requesting a quote or booking your services.
This is where a CTA (call-to-action) comes in. It’s a short phrase that prompts your online audience to take immediate action. It should be placed above the in a prominent spot on your website for the best visibility.
An example, is the CTA says “Contact Me,” then you can anchor it to your “Contact” section.
6. Include a detailed footer
A footer is the area at the very bottom of your website. Most people go there when they are looking to find important information, like how to contact a business. Make sure your footer contains up-to-date contact details, links to your social media accounts, and operation hours.
7. Add your social media accounts
It’s important to connect every digital asset your business has. One way to do that is to connect your Facebook, LinkedIn and Instagram profiles with your website.
There are a few ways to incorporate your social media profiles on your site to get more clicks and make them truly stand out.
8. Keep SEO in mind
Search engine optimisation (SEO) is an important element of every website. It’s the process of optimising your site so that your page ranks higher on specific keyword search results, drawing more traffic and potential customers to your website.
Begin by making sure that your website is indexed on Google Thankfully at 2 Sons Marketing we submit all our completed websites for indexing with Google. After we’ve requested indexing, make your website stand out by targeting the correct keywords.
Our SEO service is a great way to get started with making your new one page website more visible online. See our SEO Services here:
9. Make your website mobile-friendly
The world has gone mobile. This why Google gives preference and ranks websites on terms of SEO on their mobile version first. (see Google’s mobile-first index).
One-page website examples for your inspiration:
If you’re wondering what a one-page website looks like in its final stage, take a quick look at these one page samples.
What does this mean for your website? It needs to look just as good and be just as functional on mobile as it is on desktop. The fact that readability and navigation are important you’re on the right track with a one-page website.
It’s time to speak with us about your website, search engine optimisation or social media marketing. You can contact us here
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To see samples of our work visit our Projects page here.
2 Sons Marketing
Phone: +61 2 9822 9554
Mobile: +61 414 997 205
Sydney, NSW, Australia