#LikesDontEqualSales

We created the hashtag “Likes Don’t Equal Sales” back in 2015 when we realised that getting “likes” on an Instagram post did not mean making a “sale”. We said it again in 2016, but people weren’t listening.

When we said it at a social media workshop in 2017 some business owners finally agreed.

By 2018 more and more people started to see that even though their accounts had a good number of followers and their posts received a healthy number of “likes” they still weren’t converting to “sales”

So here we are in 2019. If you haven’t worked this out by now.

Ask yourself.

If I have 1,5,10,000 Followers on Instagram and I get 20,50,100 “likes” per post, why am I not quoting or selling 20, 50 or 100 products of services?