Why You Should Update Your Website Regularly

Why You Should Update Your Website Regularly

Keeping your website updated can ensure that your website security will not be compromised. By updating the content and design of your website regularly, you can increase the traffic to your website!

Updating your website is important for a many reasons. Not only does updating a website increase website security and prevent hacking, but it can also help your internet and digital marketing strategy and increase traffic to your website.

This is why we suggest that businesses update their website regularly.

Updating a website can be done many ways. The three main ways are by:

  1. Updating your website platform and security
  2. Updating content
  3. Updating the design and user-friendliness.
Updating Your Website – Security
The top reasons websites get hacked is because of vulnerabilities that arise due to an out of date website framework or plugin.
  • Choose a Secure Website Platform
    Businesses should use a website platform that is secure. If you are using a platform that does not have a strong development community behind it, your website may be hacked without your knowledge. WordPress is one of the best and most secure website development platforms, continually releasing updates to stay on top of threats and vulnerabilities.
  • Keep Third Party Resources Up to Date
    Websites also use plugins for additional functionality. Much like your smart phone has or uses Apps. There are many plugins available from developers all over the world. Hackers can occasionally find vulnerabilities within these plugins, which then grant them access to the website. Hackers will then target all websites that have this vulnerability. Plugin authors often release updates to fix these security issues, which is why it’s important to keep them updated.
    Carefully choose the plugins installed on your website. Any plugin you integrate into your site should be checked to make sure the author is experienced and provides continuing support.
  • Choose a Company That Understands Website Security
    Make sure the company hosting and/or developing your website understands the importance of website security. Many things can be configured wrong and compromise your website security, even when using the best website platform.
  • Updating Your Website – Content
    Another important website update involves content. Updating website content can help increase search traffic and convert visitors into customers.
  • Useful Content Drives Brand Trust
    It’s important that your content effectively communicate the benefits of your products and services to your target market. By providing useful content, you are demonstrating that your company is knowledgeable, which helps build trust and authority. When your target market trusts you, they are more willing to buy your products and/or services – which is the ultimate goal of many websites.
  • Keyword Content Strategy
    Another motivation for content creation is keyword targeting. The more pages you have on your website that talk about your products and services, the more likely you are to show up when people search for those services. For example, if your company provides financial help, then you should have a page on your website dedicated to financial information, hacks and tips. Businesses can also use city specific pages to help them get found in particular city markets, such as Sydney, News South Wales or Sydney, NSW.
  • Updating Your Website – Design
    Many businesses focus solely on content and internet marketing, but don’t pay attention to the design and user-friendliness (UX) of their website. A poorly designed website with hard to use navigation bars, unpleasant colors, a non-responsive design, or way too much information/offers, and a really long contact form can cause visitors to leave a website without giving the business a chance.
  • Responsive Web Design
    30% of web traffic comes from mobile devices. This means that if your website is not designed with smartphones and tablets in mind, then you could miss out on roughly 30% of your potential leads.
    Responsively designed websites will automatically update to fit the screen size and resolution of the device being used. This gives visitors a better user experience, and increases the chances that they will buy your product or service.
  • Tailoring Design to the Customer
    A website’s design should focus around the needs of the target customer. This involves providing easily accessible, engaging content that the ideal customer will find useful. It also means that the website is ultimately focused around converting those visitors into customers. Note: Don’t forget a Call To Action (CTA).
  • In Summary
    By regularly updating your website, you can help prevent security threats to your website, increase traffic and conversion with updated content, and provide a user-friendly experience using the latest web technologies such as responsive web design.
    If you need assistance or just want to talk to us about your website’s security, updating plugins, adding content or SEO, make contact with us today!

If you want to Grow your business or need help with digital and social media marketing, we’d be more than happy to work with you.

You can contact us here

View our full range of marketing services that are tailored specifically for your business.

Website Design

Search Engine Optimisation

Social Media Marketing 

To see samples of our work visit our Projects page here.

2 Sons Marketing

Phone: +61 2 9822 9554

Email: info@2sonsmarketing.com

Sydney, NSW, Australia

 

Website Design and Social Media Marketing Bossley Park, Wetherill Park, Liverpool, Parramatta, Western Sydney, Mascot, NSW

WordPress Website Maintenance

WordPress Website Maintenance

Our WordPress Website Maintenance Service keeps your site running.

Don’t have time to maintain your site? We do the heavy lifting, while you can focus on what really matters. We don’t just design and develop websites, we also maintain them.

Websites is an investment and should be treated as one.  Caring for or maintaining a website is very much like caring for your car. It’s a lot cheaper and less time consuming to have a professional regularly look after it than get repairs when something goes wrong.

Our monthly website support plans offer you peace of mind that every month we will be on hand, rain or shine, to update your website, monitor it’s uptime and security, tweak its performance issues, and respond to requests from you and your team to edit, improve or fix unforseen and timely issues.

Keeping your WordPress website updated is as important as keeping your computer or car serviced.

 

The benefits keeping your WordPress website updated

The risk of not maintaining your WordPress Website

WordPress Website Maintenance

What can you expect from our website maintenance service?

Australian Based Team

Our team of WordPress experts are Australian and are based in Australia.

WordPress Software and Plugin Updates

We update your complete WordPress website from software to plugins. 

Load Times

By keeping your website maintained you ensure better website load times.

On Going Support

We are here for you. You can choose to email, text or call to reach us.

Stress Free

You will never have to “stress” about loging into your website weekly to make sure everything is working as it should.

Short or Long Term

We can create a short term or long term WordPress maintenance plan just for you.