Top 10 Marketing Tips For Small Business

Top 10 Marketing Tips For Small Business

The Best Marketing Tips for small business.

Small business owners need all the help they can get when marketing their small business. So we’re sharing our Top 10 Marketing Tips for Small Business.

Here are our Top 10 Marketing Tips for Small Business – 

1. Do focus on people and process first

2. Do have a documented content strategy

3. Do audit your content to know what’s available

4. Do understand your audience when crafting content

5. Do discover white space where there is not already an overabundance of content

6. Do consider a brand newsroom/editorial approach to creating content

7. Do solve business problems for your audience

8. Do tell your organization’s story in a compelling way

9. Do create a distribution plan for your content

10. Do measure your content’s success against things that matter to the business.

If you want to Grow your business with digital and social media marketing, we’d be more than happy to work with you.

You can contact us here

View our full range of marketing services that are tailored specifically for your business.

Website Design

Search Engine Optimisation

Social Media Marketing 

To see samples of our work visit our Projects page here.

2 Sons Marketing

Phone: +61 2 9822 9554

Email: info@2sonsmarketing.com

Sydney, NSW, Australia

 

Website Design and Social Media Marketing Bossley Park, Wetherill Park, Liverpool, Parramatta, Western Sydney, Mascot, NSW

Why Small Business Cant Do Social Media

Why Small Business Cant Do Social Media

Here’s why small business can’t manage their own social media.

Just to clear things up before we go through the 12 tasks of a social media manager, these 12 tasks really do need to be done correctly, diligently and consistently.

Let’s be honest!

Yes, you can manage your own business social media accounts… if you have time!

But you don’t! Here’s why.

Most, if not all business owners work extremely long hours.

They wear many hats during their work day; owner, employer, cleaner, customer service manager, booking agent, accountant, banker, and that’s just during business hours.

After hours may look like this; parent, partner, friend, chef, teacher and maid.

So although you could, if you wanted to, manage your own social media instead of outsourcing it – you don’t because you don’t have the time to do these 12 things!

1.Curating

Depending on the type of content you share on social media, curating can take up a lot of your time. Discovering and new content from others takes time to source, read and understand.

2. Crafting

Now that you have found new content to share, you need to work out how to share it. How to reword or recreate the content for your audience can be tricky, but does get easier the more you practice it.

3. Posting

This part can get tedious quite quickly. Logging on to each social media network and posting on a regular basis sounds easy, but if you are posting three times per day on two or more networks you could lose quality time on your business.

4. Scheduling

The next step from posting is scheduling. This means writing your updates ahead of time and having the content ready to share on your social media networks. Depending how far ahead you like to plan will determine how much of the your day you spend scheduling.

5. Measuring

Once all your updates or posts go live you can look at the metrics for each post. How many clicks, how many likes, or how many shares? You will need to know what metrics are important to you before you begin.

6. Analysing

From your metrics you can now look even closer and make decisions or change your strategy for the future. Simple changes to consider, is the time of the post or update. By Measuring and Analysing frequently you can see what and why certain things are working.

7. Responding 

People like to deal with people and as we have said in the past, Social is Human. You must dedicate at least some part of your day to respond to your audience.

8. Listening

You will also need to time to listen to the conversations on social media about your business/brand. If you use Twitter you can use the “Mentions” tool and gauge how many times you get mentioned.

9. Engaging

This is the part you get to engage your community and other accounts. Use chats or comments, like, follow or retweet content from others.

10. Helping

From time to time others will come to you with problems or questions. If you are the customer service guru, you will have to respond. It’s best to respond in real time, as it happens.

11. Planning

You will need a social media plan. Without it you could be wasting your time. Look at short, mid and long term objectives.

12. Testing

Testing times, content, networks. We have read many articles and listened to many “social media gurus” and at the end of the day, no one has the magic bullet! You need to test all your ideas and see how they work for your business. Testing involves the other 11 tasks on this list and it is as important as the rest.

If you want to Grow your business with digital and social media marketing, we’d be more than happy to work with you.

You can contact us here

View our full range of marketing services that are tailored specifically for your business.

Website Design

Search Engine Optimisation

Social Media Marketing 

To see samples of our work visit our Projects page here.

2 Sons Marketing

Phone: +61 2 9822 9554

Email: info@2sonsmarketing.com

Sydney, NSW, Australia

 

Website Design and Social Media Marketing Bossley Park, Wetherill Park, Liverpool, Parramatta, Western Sydney, Mascot, NSW

How much you should invest in marketing

How much you should invest in marketing

How much you should invest in marketing? It’s critical that you have a marketing plan that includes social media & search engine optimisation.

We came across this great article published on smartcompany.com.au, written by Michelle Gamble and we’ve decided to share the key take aways. how much should you invest or what’s left over once all your other business expenses are covered.

What every business should invest in regardless of what stage your business is at, it’s critical that you have a marketing plan and also strong branding.

Strategy and skills

Whether you create your own marketing plan or hire an expert to help you, you are less likely to waste precious marketing dollars if you’ve researched the various options, the costs involved and likely results.  You’ll also be more successful if you have an experienced marketer to implement your plan.  Whether you hire internally or outsource, you need to ensure that your plan gets executed and executed well.

A great first impression

Creating a strong first impression both online and offline is critical. Your brand says a lot about your business and is the first chance you have to “engage” your target market.

Poorly designed logo and website can make it impossible for you to attract new customers.

What you can expect for what you spend

Before you set your mind on how much money you’re willing to invest to grow your business, let me show you how far your budget will get you in the real world:

  • less than $2000 – are you really serious about being in business?

With this budget, maybe you need to rethink whether you believe in your business? it’s very difficult to get anything for less than $2000. If you are not willing to invest at least this amount you need to question how much faith you have in your business and your commitment to grow.

  • $2000 – you better be a marketing ninja yourself and have a lot of time on your hands.

You’ll need some considerable marketing, design and technical skills yourself.

$2000 might get you:

– some business cards without search engine optimisation.

– marketing smarts and online skills to achieve much from a budget of this size.

  • $2000 – $5000 – enough to get you looking good but not the eyeballs to appreciate it.

A budget of $2000 – $5000 will get you noticed.  a budget of this size will get you:

– a cheap corporate identity

– a simple brochure-style website

– search, and a fair amount of time to manage the marketing yourself.

  • $5000 – $10,000 – a small amount of advertising and a good set-up for building and communicating to your database

A budget of this size will get you some smart marketing tools and a little left over to test some advertising:

– Perhaps a more complex website. one with perhaps a good content management system and customer relationship management (crm) system.

– Search engine optimisation and limited search engine marketing which you would need to manage yourself

– Some consulting help to assist with product development, low cost marketing ideas and pr and marketing coaching

– A social media presence and perhaps a small amount of money to test some social media advertising.

a small budget should be focussed on investing in some good web-based online marketing tools and some expert help on low cost marketing.

  • $10,000 – $20,000 – you can start testing some advertising tactics

some smart marketing tools and a very limited amount of marketing.

  • $20,000 – $50,000 – you can get start to run some focused consistent marketing campaigns

some smart marketing tools and some co run a marketing campaign in one medium.

  • $50,000 – $100,000 – you’re serious about growth and gaining strong brand awareness and value for your investments.

Michelle Gamble has helped hundreds of SME’s get smarter marketing. Michelle helps businesses find more effective ways to grow their brands and businesses.

This article was first published by smartcompany.com.au – read it in full here.

Increase your online visibility, reach and engagement with2 Sons Marketing.

Want to get more reviews for your business online, while also getting found by more customers? It’s time speak with about your website, search engine optimisation or social media marketing. You can contact us here

View our full range or services that are atilored specifically for your business.

Website Design

Search Engine Optimisation

Social Media Marketing 

To see samples of our work visit our Projects page here.