Local Marketing Strategies

Local Marketing Strategies

Our Local Marketing Strategies from your Local Marketing Agency.

As a local business you need to find local customers. Our local marketing strategies work.

Let’s be honest. Times have changed and so too has marketing your business. Word of mouth still works, but you need to be innovative in your marketing efforts.
For some business owners, they like the local newspaper, letter box drops, or a flashy, new bells and whistles website, or even pouring thousands of dollars into Google Ads.
All the above can help and can work! But don’t dismiss the digital aspects of marketing. We’ve helped hundreds of local Sydney businesses reach, engage and gain more customers with our marketing strategies. As a local marketing agency, we apply the same marketing strategies and the results are amazing. Yes. It takes time. Yes, it requires work. But it does work.
“If you’re a local business, you need local customers”. Sergio Garcia – Founder : 2 Sons Marketing
This is especially true for business that have a bricks and mortar footprint like retail location, or localised client base. Whether you are an established Sydney beauty salon or a professional painter that covers a large area of Sydney.  Your business growth could be dependent on your local presence in the market.
Our full service Sydney based marketing agency, 2 Sons Marketing uses and recommends the following tips to it’s clients.
In the world of short attention spans, some of the oldest tricks in the book are the ones with cut-through. We’ve put together a list of classic marketing tactics that local businesses shouldn’t forget.
1. Sponsor a local sports team
Even if your child doesn’t participate at the local club, putting some support behind a local club team can quickly open up conversations with potential new customers. An investment of almost any size can go a long way and get your brand on the front of a jersey.  This can create goodwill within your local community, building the overall value of your business and exposing your business to potentially hundreds of locals each and every weekend.
2. Direct Marketing – Letter Box Drops
We hate junk mail.  Plain and simple. However if your demographic is a little older, a letter box drop might be perfect. The older demographic loves going through the junk mail! Maybe a magnet with your business details may be more effective?
3. Social Media & SEO
A well managed social media presence can help you build a network of fans and like-minded businesses around yours. However it must be consistent, well-managed, engaging and valuable.
When everyone was using the Yellow Pages you did, now everyone is using social media and you think you don’t need it!  Sergio Garcia – Founder : 2 Sons Marketing
If you are a small business, having an Instagram account allows you to reach a larger, more targeted audience. We manage quite a few Instagram accounts for Sydney local businesses as well as some businesses abroad and we know Instagram works! for any type of business.
Feel free to check some of our social media marketing and management work.
When using Instagram to market your local business, content, engagement and reach is the goal. Not likes!
4. Claim your Google Business Page
This may seem obvious, but the amount of businesses that do not have one is mind blowing.
It literally takes a few minutes to set up and it’s done. Note: This is a great way to drive new customers to you. As they search for products and services on their mobile device, if they have location services switched on – and they are near your business, you may very well get a call from them.
Please ensure you have the correct information listed and optimised on Google. It means you are more likely to appear in searches. Encouraging your customers to review you once you have provided a product or service will help to build your profile and entrust you to new customers.
2 Sons Marketing believes the best way to ensure marketing success is with a well thought out Marketing Plan, specific to your business and industry.
Smaller business will benefit from a strategic marketing plan just as big businesses do. A strategic marketing plan will ensure any activities will be in line with target markets, goals for the business and are realistic in terms on delivering leads that will turn into sales.
It will help you develop marketing activities that will reach, engage and convert customers.
Small, medium or large business? We’ve worked with them all.
Read why small business fail at doing social media

If you want to Grow your business or need help with digital and social media marketing, we’d be more than happy to work with you.

You can contact us here

View our full range of marketing services that are tailored specifically for your business.

Website Design

Search Engine Optimisation

Social Media Marketing 

To see samples of our work visit our Projects page here.

2 Sons Marketing

Phone: +61 2 9822 9554

Email: info@2sonsmarketing.com

Sydney, NSW, Australia

 

Website Design and Social Media Marketing Bossley Park, Wetherill Park, Liverpool, Parramatta, Western Sydney, Mascot, NSW

Martial arts and gym digital and social media marketing for growth

Martial arts and gym digital and social media marketing for growth

We’ve helped gyms and martial arts schools get more members by using our digital and social media marketing strategies.

We were approach by a new local Brazilian Jiu-Jitsu gym owner seeking to get new members to register their interest to the gym before it opened. The time frame we were given was 3 months. After speaking at length and learning all we could about their business model and Brazilian Jiu-Jitsu, we presented our digital and social media marketing strategy.

Below are the areas we focused on.

Instagram Marketing

We created their Instagram business account making sure all relevant information was included. We followed all local Brazilian Jiu-Jitsu gyms that are part of this global franchise both locally and internationally.

Note: The goal was not to gain “likes” the goal is to gain local interest from a targeted audience and convert them to new enquiries that then turned into new members. Our client understood that #LikesDontEqualSales 

You may be interested in our Instagram Post Checklist

Facebook Marketing

Similar to Instagram, we set up their Facebook Business Page and linked both Facebook and Instagram accounts. With their Facebook account we went one step further and created a Private Facebook Group for future students.

Gym-Martial-Arts-Social-Media-Marketing-Sydney

Google Marketing

A digital marketing strategy is incomplete without adding a Google My Business Page to the plan. We set up their My Business page which is Free and a great way to get reviews and testimonials. Part of the setting up a Google My Business Account is requesting verification. This is done by requesting a verification code which is sent out via the post in the form of a postcard. Once the account was verified, we were able to make edits such as opening hours, add logos and images.

Social Media Marketing Content

Because this gym was a franchise the content we could create and share on social media had to be curated in a certain way and certain images could not be used. So we set out with the brief in mind and began the process of creating 30 days worth of content in preparation to begin sharing it on all social media platforms.

Digital Marketing and Customer Service

The content posting schedule we outlined in our marketing strategy included posting 5 times per week. Monday to Friday. We responded and replied to all comments on all platforms and also posted on Google My Business Page. Additionally, we also included our Customer Service. This meant,  that all DM (Direct Messages) or online enquiries were attended to 7 days per week. This allowed the gym owner to continue to focus on completing the gym refurbishment, all admin and setting up of the gym.

New gyms enquiries and students memberships

Within the first 30 days we received over 50 DM’s on Instagram and 15 Facebook enquiries. This lead to 10 Free Trials being taken up.

In the second month both Facebook and Instagram accounts had grown well over 500 followers and the enquiries and DM’s continued. People were interested about the Free Trials, time tables and Membership costs.

By the third month and two weeks before opening, the gym had secured 50 new paid members, and 20 Free Trials were booked in.

GRACIE-BARRA-Social-Media-Marketing-2-Sons-Marketing

UGC – User Generated Content & Check Ins

Another important part of our digital and social media marketing strategy was asking members for two things. Their content and their participation in “Ckecking In” to the gym.

Both these allowed the gym to gain more reach, engagement and ultimately more members.

Note: we have worked with Jeremy, who owns and operated Gracie Barra Wetherill Park & Gracie Barra Castle Hill for well over 3 years. We’ve helped his first gym, Wetherill Park succeed to a level that he then opened his Castle Hill gym in the midst of Covid-19.

If you want to Grow your gym or martial arts school with digital and social media marketing, we’d be more than happy to work with you.

You can contact us here

View our full range of marketing services that are tailored specifically for your business.

Website Design

Search Engine Optimisation

Social Media Marketing 

To see samples of our work visit our Projects page here.

How to use Google Local SEO for your business

How to use Google Local SEO for your business

Google Local SEO is super important to any business, particularly if you’re a local business relying on local customers.

Google Maps help in directions, and if you know about google maps marketing, you are already familiar with the concept of Google Places. When your business is searched, it adds a box to the right side of the search results displaying all the necessary details.

Google local seo shows on the Google maps. The most beneficial aspect about google local seo is the improved search ranking.

Google is the key place people go to look for answers. 3.5 billion searches happen every single day. on an average, approximately 97% of consumers browse for local businesses online. Through both organic and paid searches, google could substantially impact your brand awareness and customer traffic.

With increasing competition and businesses popping up, the need to know about businesses in the area has become a necessity this year. google places let us see what we need near us. Google local allows your business to be verified on google places. it gives trust and confidence to google that you are a legitimate and trustworthy company that provides its services.

The aim of all businesses is to be ranked among legitimate and trusted companies.

 Related article: How to get online reviews for your business.

Increase your online visibility, reach and engagement with2 Sons Marketing.
Want to get more reviews for your business online, while also getting found by more customers? It’s time speak with about your website, search engine optimisation or social media marketing. You can contact us here

View our full range or services that are tailored specifically for your business.

Website Design

Search Engine Optimisation

Social Media Marketing 

To see samples of our work visit our Projects page here.

How much you should invest in marketing

How much you should invest in marketing

How much you should invest in marketing? It’s critical that you have a marketing plan that includes social media & search engine optimisation.

We came across this great article published on smartcompany.com.au, written by Michelle Gamble and we’ve decided to share the key take aways. how much should you invest or what’s left over once all your other business expenses are covered.

What every business should invest in regardless of what stage your business is at, it’s critical that you have a marketing plan and also strong branding.

Strategy and skills

Whether you create your own marketing plan or hire an expert to help you, you are less likely to waste precious marketing dollars if you’ve researched the various options, the costs involved and likely results.  You’ll also be more successful if you have an experienced marketer to implement your plan.  Whether you hire internally or outsource, you need to ensure that your plan gets executed and executed well.

A great first impression

Creating a strong first impression both online and offline is critical. Your brand says a lot about your business and is the first chance you have to “engage” your target market.

Poorly designed logo and website can make it impossible for you to attract new customers.

What you can expect for what you spend

Before you set your mind on how much money you’re willing to invest to grow your business, let me show you how far your budget will get you in the real world:

  • less than $2000 – are you really serious about being in business?

With this budget, maybe you need to rethink whether you believe in your business? it’s very difficult to get anything for less than $2000. If you are not willing to invest at least this amount you need to question how much faith you have in your business and your commitment to grow.

  • $2000 – you better be a marketing ninja yourself and have a lot of time on your hands.

You’ll need some considerable marketing, design and technical skills yourself.

$2000 might get you:

– some business cards without search engine optimisation.

– marketing smarts and online skills to achieve much from a budget of this size.

  • $2000 – $5000 – enough to get you looking good but not the eyeballs to appreciate it.

A budget of $2000 – $5000 will get you noticed.  a budget of this size will get you:

– a cheap corporate identity

– a simple brochure-style website

– search, and a fair amount of time to manage the marketing yourself.

  • $5000 – $10,000 – a small amount of advertising and a good set-up for building and communicating to your database

A budget of this size will get you some smart marketing tools and a little left over to test some advertising:

– Perhaps a more complex website. one with perhaps a good content management system and customer relationship management (crm) system.

– Search engine optimisation and limited search engine marketing which you would need to manage yourself

– Some consulting help to assist with product development, low cost marketing ideas and pr and marketing coaching

– A social media presence and perhaps a small amount of money to test some social media advertising.

a small budget should be focussed on investing in some good web-based online marketing tools and some expert help on low cost marketing.

  • $10,000 – $20,000 – you can start testing some advertising tactics

some smart marketing tools and a very limited amount of marketing.

  • $20,000 – $50,000 – you can get start to run some focused consistent marketing campaigns

some smart marketing tools and some co run a marketing campaign in one medium.

  • $50,000 – $100,000 – you’re serious about growth and gaining strong brand awareness and value for your investments.

Michelle Gamble has helped hundreds of SME’s get smarter marketing. Michelle helps businesses find more effective ways to grow their brands and businesses.

This article was first published by smartcompany.com.au – read it in full here.

Increase your online visibility, reach and engagement with2 Sons Marketing.

Want to get more reviews for your business online, while also getting found by more customers? It’s time speak with about your website, search engine optimisation or social media marketing. You can contact us here

View our full range or services that are atilored specifically for your business.

Website Design

Search Engine Optimisation

Social Media Marketing 

To see samples of our work visit our Projects page here.